Resellers and Retailers are two businesses that purchase, store and sell products to make making a profit. They may be online as well as in brick and mortar shops or both. They purchase wholesalers or distributors, and then sell to businesses, consumers or consumers. Although many types of resellers are available there are two main types which are Dropshipping and Private Labeling. Private labeling is where a reseller rebrands the product of a manufacturer by adding their own logo, name and packaging. This type of reselling occurs frequently in the technology industry where a manufacturer of computers might offer both their own hardware and third-party accessories or software.

Bundling is another type of selling. Bundling is the process where a reseller combines similar products from various firms to create a set that is attractive. For instance, a seller might purchase digital cameras, memory cards and Photoshop Lightroom software from different manufacturers to create a kit that helps new users get started with digital photography.

Typically, retailers buy goods in bulk from wholesalers and distributors and then sell them at higher prices to end users. They also sell via marketplaces on the internet, such as eBay and Amazon. Retailers usually offer value-added offerings, such as technical support and customization. They can also charge additional fees, such as shipping and handling charges. For example, Home Depot might charge more than Walmart for barbecue grills because it has a physical store and can manage logistics, including storage and distribution.